Street Smart Franchising
by Joe Mathews, Don DeBolt, and Deb Percival
Price: $19.95 $13.57
(prices subject to change)
Book Description:
The truth you need to know before you buy a franchise.
This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents.
Street Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books.
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